Don`t Make These Affiliate Marketing Mistakes! - Getting visitors to...
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Getting visitors to your site takes time and money, and maybe one in a hundred will buy your product. What about the other 99 visitors? Don’t let them get away from you! Get their name and email address. Then continue to market to them. After they get to know and trust you, they will buy from you again and again.
Your customer list is the most important asset in your business. You will make more money on the back end than you will on the front end of your affiliate marketing business. Be sure to use an opt-in form and capture your visitor’s name and email address! One good practice is to put an opt-in form on every page of your website; another is to offer some kind of freebie product that’s related to your offer to bribe the visitor to opt-in.
The third big mistake I see affiliate marketers guilty of, not just newbies, is selling to their customers. Your job as an affiliate is not to sell, it’s to PRE-sell. It’s the merchant's job to write killer copy to convert the visitors you send them into paying customers.
I see lots of affiliates who swipe copy from merchant sales pages with the result that their webpage resembles a sales letter. This is the wrong approach to affiliate marketing salesmanship. It turns people off. People don’t want to be sold to, and people don’t like reading advertising.
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