Buying The Cow: The Pros and Cons of Paid Affiliate Sign-ups
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"IF YOU CAN GET THE MILK FOR FREE, WHY BUY THE COW?" This rather crass question became popular in the late 1970's, when many couples chose to live together without the benefit of marriage.Similarly, today's affiliate marketers tend to favor programs that offer no sign-up fee, especially when so many include support, personalized websites, back-office marketing, etc.
And, too, there are programs that offer nothing more than an ID link and a few banner ads on a login page. In fact, seemingly sophisticated marketers are often offended by a program that requires an up-front investment. And for good reason: the marketer is already investing time, effort and their own marketing system (i.e., money) to promote a given program-- an additional investment seems as if the company is taking advantage of them.
And some do. But not all of them.
In fact, online companies that offer affiliate programs can be divided into roughly three different categories: Those that offer free sign up; those that offer a free sign-up but require some kind of back-end fee; and those that require an up-front investment from their affiliates, as well as a back-end fee. The reasoning behind each strategy varies from program to program and should be considered along with the qualities of each. But, in general terms, these are the basic strategies behind them:
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