Affiliate Program Mastery: Learn How To Build Internet Capital Goods for Free
by Isaiah Hull
As I mention in almost all of my articles, 97% ofInternet marketers never make a cent online. I mentionthis simple fact because it has a lot of power--it hasthe power to completely discourage people who are notsucceeding, and it also has the power to encourage thosesame people who are failing to learn, so that they can succeed. In this article, I will teach you exactly what it meansto build Internet capital goods--and how it relates to entering that top 3%. When you finish reading this, you will have complete faith that you can succeed and you willunderstand exactly what it will take to do so.
So what are capital goods? You know that regular businessespurchase capital goods to increase production. You knowthat industrial businesses operate some of these capital goodsto produce goods that they can then resell for profit. Youknow that capital goods can be land. They can be factories.They can be machinery. They can be people. . .
So how does this relate to marketing your affiliate program? It's quite simple--in order to succeed, you must build a large pile of Internet capital goods andthen use them to pull in customers and retain them.
Most affiliates do not understand this concept. Theystart out with a boilerplate gateway webpage--thateveryone else who sells the same product also uses--and then they use that page in conjunction with paidadvertisement and hope for success. In almost everysingle case, they never make more than a couple sales,give up after 3 months at the absolute most, and thenmove on to the next opportunity.
If you do a simple analysis of successful affiliateprogram marketers (which, for practical reasons, willbe easiest if you do it through websites), you will findthat they either a) have purchased Internet capital goodsand advertisement with a lot of money or b) have an enormous amount of Internet capital goods. (You cantest this yourself by checking the top listings insearch engines for any keyword combination).
What does this mean for you? It means that you eithera) are already rich and can purchase that land,factory, machinery, and workers immediately (website, product rights, advertisement, etc) or b) you need to startbuilding these Internet capital goods or you are definitelygoing to fail within 3 months.
So how do you know what is and isn't an Internet capitalgood? An Internet capital good is an item that, once you build or purchase it, will constantly add or create value for your business. This includes links,content, dynamic scripts, free tools that your targetedaudience can use, and mailing lists that you can consistently offer your products to.
If you are not making an effort to build these Internetcapital goods, you are the Internet equivalent of reallife business that purchases frozen pizzas from thesupermarket next door, heats them up in a microwave, and then tries to sell them. On top of that, your store has no napkins or condiments or tables or chairsor pizza boxes. Everyone must sit on and eat off ofthe floor.
Would you want to purchase pizza there? No, you wouldget it at the supermarket frozen at a cheaper price,or you would go next door, where they make it and thenbake it in an oven, where you could sit down ata table in a chair.
Take the time to understand this point: If you want to succeed, you absolutely must either have money to buyyour land, store, table, chairs, and oven--or you mustbuild them yourself.
Fortunately for Internet marketers, you have a hugeadvantage over regular businesses--you can build allof these Internet capital goods; you do not need to pay for any of them.
You can build every Internet capital good I have mentionedabove for no cost at all. And you will if you want to succeed on a limited budget. So setup your links. Makequotas; reach those quotas every week. Build content. Findlegally reusable expert articles and add them to yourwebsite. Build pages that offer free tools to yourcustomers. Use free advertising methods advertise thispage as a useful stand-alone (which happens to be linkedto your related website). Setup a free content ezine ormarketing list that is related to your website. Registerwith free directories to get customers.
All of these Internet capital goods will not only drawcustomers to your business through a multitude of sources,but they will also retain customers that come to your website through free or paid advertisement by givingthem the option to get free information or use free products.
As every marketing study has indicated, multipleimpressions of a product increase a person'schance of buying it--and multiple contacts with a salesperson increases the conversion rate. By retaining customers you will both increase the impression of yourproduct and expose them to your sale copy, which willdramatically increase your conversion rates.
If you get nothing else out of this article, pleaseremember this fact: the only way to successfully buildand expand an Internet business is by building Internetcapital goods and staying around until you have enoughto constantly draw and retain customers. If you do nothave the money to purchase these capital goods, startbuilding them today for free or you will probably beready to give up in about 3 months.
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Isaiah Hull makes money online teaching other people tobuild successful Internet businesses:Work At Home Right NowEmail him personally at Houolol@aol.comto receive free, personal, step-by-step instructions to build a home business online for an investment of $0 to$300 monthly.
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