Affiliate Marketing - Affiliates generally prefer...
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Affiliates generally prefer receiving commissions on a Per Impression or Per Click basis, but site owners have a preference of the inevitability of Per Lead and Per Sale.
There are three ways to start an affiliate program: Your own script, install a script, or use a third-party service.
Your Own script
If your website's order system has been custom-made, then one option may be to ask your programmer to add an affiliate program to the system. The programmer would add some code to the payment script, and then develop a simple interface for affiliates to see how they're doing, and for you to check on your affiliates.
This is an cost-effective choice for sites based on custom scripting, but site owners may be somnolent to trust your reporting (after all, it would be in your best interest to fudge the numbers). Established sites can get away with this, but new websites may have difficulty here. Also, if you roll your own then it will be entirely up to you to promote it.
Installing a Script
If you don't have a custom-made order script, or if the required modifications would be too pricey, then a similar alternative would be to install a ready-made script.
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