Affiliate Marketing
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Affiliate program is nothing but you hearten other webmasters to sign up and advertise your services and products on their sites, in exchange you pay them based on their performance.An affiliate program is an excellent way to gain additional sales. There are options for all budgets, but you generally get what you pay for.
There are various way that affiliates are paid:
1. Per Impression: The affiliate is paid a set amount for every time that your ad is shown. The downside is that affiliates have no incentive to send you traffic, or to put your ad in a attention-grabbing location.
2. Per Click: You pay a set amount for each unique person that clicks on your ad. This is similar to a PPC engine. The downside is that you must pay even if the traffic is of a low quality.
3. Per Lead: You pay your affiliates based on the number of unique people that click on your ad, and then proceed to complete a particular action (for example, a "lead" might be when someone downloads a trial, or signs up for a mailing list). This is very similar to Per Sale, but is more common on sites promoting free services .
4. Per Sale: The affiliates are remunerated either a percentage or a set amount for each sale generated by a user that originated from the affiliate's site(for example I came across a template selling site named templatemuseum.com which offers a high rate of Per sale commission).
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