Affiliate Marketing - A Little TLC Goes a Long Way
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What is one thing that separates the leading affiliate marketers from the rest?They show TLC - tender loving care - towards their downline members.
This may sound very "touchy-feely", but TLC is a real business imperative. If you ignore the intellectual, financial or emotional needs of your affiliate downline, you do so at your own cost.
Your affiliates have feelings too. They also feel insecure and uncertain of themselves at times. Through TLC, you can build their confidence and their trust in you.
TLC means using accessible language - writing in a way that others can understand. This requires you to break down complex concepts and processes and describe them in simple terms so that the average person-on-the-Net can understand them. If you use Internet Marketing jargon, you need to explain the terms you use - not assume everyone understands them.
TLC involves making yourself accessible to your affiliate downline members by phone, email, chat rooms, instant messenger, teleclasses and/or teleconferences.
TLC is visible when you promote collaborative learning and sharing through your affiliate forum and when you model appropriate behavior such as genuinely welcoming newcomers to the affiliate program.
TLC is recognizable when you are generous in sharing what works for you, what you have found helpful and the mistakes you have made.
Next: TLC is encouraging... >>
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