Match Your Message to Your Audience in Website Marketing | | | | Rating:  / 0
2012-05-11 | | | | | If you've ever hunted for a job – and who hasn't? – you know that all the job search gurus tell you to construct a separate cover letter for every place you send your resume. In some cases, they even tell you to build different resumes! By doing this, you sent the right messages to the right audiences. As a business owner, you still need to do that. |
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Time for Your Site`s SEO Tune-up? in Search Engine Tricks | | | | Rating:  / 1
2012-05-04 | | | | | You can't just set and forget search engine optimization for your website. As with a car, it requires regular maintenance. Just as you change your oil every 3,500 miles, you should check your website for SEO issues at least every six months. Keep reading for what to look for and fix. |
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Communication is Key Even in SEO in Online Business Help | | | | Rating: / 1
2012-04-25 | | | | | Whether you're an SEO doing work for a client, or a business owner who has hired an SEO company to improve your traffic, you need to communicate. You can't just assume the other side knows what you're talking about. Here's why. |
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Great Content: A Long-Term Strategy in Website Marketing | | | | Rating: / 1
2012-04-18 | | | | | You probably know that putting great content on your website is the secret to ranking well in the search engines and attracting lots of traffic and conversions. But what should you do if you've been publishing great content for several months and still aren't where you want to be? Don't give up hope. |
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The Basic Parts of an SEO Campaign in Search Engine Tricks | | | | Rating: / 1
2012-04-11 | | | | | If you've never done search engine optimization for your website before, you may be hoping there's a simple checklist of things you can do. While SEO checklists abound, the actual task itself is never done; you can always tweak your site in some new way to improve traffic or conversions. That said, you can still break the job down into certain component parts. |
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Look Past Your Web Analytics Blinders in Online Business Help | | | | Rating: / 1
2012-04-05 | | | | | A little information can be a dangerous thing, especially if you think it's ALL the information you need. This is especially true with web analytics data. It may give you an accurate view of your website, but if don't combine it with other data, you can lose sight of the bigger, more important picture. |
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Social Shares and Search Rank in Website Marketing | | | | Rating: / 1
2012-03-28 | | | | | You've probably heard that social media can influence your rank in the search engines, and thus your visibility to searchers. But how does that work? And how can you use it to SEO your site? While we can't directly examine Google's and Bing's algorithms, we can give you some advice based on the search engines' own words. |
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Inbound Marketing: A Cooperative Effort in Website Marketing | | | | Rating: / 1
2012-03-21 | | | | | If you've done much reading about search engine optimization lately, you may have noticed the term “SEO” used less frequently than “inbound marketing.” This shift in terminology reflects the many changes the field has undergone over the years. But it's more than that. |
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Dynamic Content Still Challenging for Search Engines in Search Engine Tricks | | | | Rating: / 2
2012-03-14 | | | | | As search engines improve their ability to find and index content, site owners enjoy the benefits of seeing even dynamic parts of their websites getting found and ranked. Does this mean you can relax? Not at all. |
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On Page SEO for New Domains in Web Development | | | | Rating: / 2
2012-03-07 | | | | | Launching a brand-new website at a new domain puts you in an interesting position – almost in the sense of the ancient Chinese curse, “may you live in interesting times.” Your site is a blank slate, which means it carries no penalties. But it also gets no bonuses and no standing in the search engines until you do something with it. |
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Help Pinterest Users Spread Your Business in Website Marketing | | | | Rating: / 1
2012-02-29 | | | | | While Facebook and Twitter get the lion's share of attention in any conversation about social websites, many others compete for visitors. Every so often, one will reach a tipping point of sorts: their membership explodes, they get discovered by the media, and site owners and SEOs try to figure out how to promote their company and brand through it. Pinterest is the latest site to reach this point. |
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Google`s Panda Update at One Year Old in Search Engine Tricks | | | | Rating: / 0
2012-02-27 | | | | | On February 24, 2011, Google introduced the Panda update to its algorithm. Aimed at penalizing sites that offered only thin content, it set many SEOs and site owners to scrambling in the hope of saving their rankings. But it made many more think about what they really offer their visitors. Here's a look back at its effect. |
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Why Links Don`t Count Instantly in Search Engine Tricks | | | | Rating: / 1
2012-02-15 | | | | | Feeling frustrated because you gained a number of great incomings links to your website a month or two ago, and Google still hasn't noticed them? It can take time for the search engine to notice those links – and more time to decide what they're worth. Just how long will you have to wait? Keep reading. |
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Three Ways to Approach Content Differently in Website Content | | | | Rating: / 0
2012-02-08 | | | | | You know that good content can contribute to a better standing in the search engines, to say nothing of more visitors to your website. But did you know that by making a few small changes in the way you build your content, you can see big returns? Keep reading for some tips. |
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Everything is Marketing in Online Business Help | | | | Rating: / 0
2012-02-03 | | | | | Ask a business owner how they're marketing their company, and they might talk about pay-per-click campaigns, loyalty discounts, newspaper ads, search engine optimization, and more. That's accurate as far as it goes, but it's only part of the picture. |
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Landing Page Tips in Website Marketing | | | | Rating: / 2
2012-01-25 | | | | | Your landing page should be geared to making visitors convert, whether that means buying a product, signing up for a newsletter, making a donation, or requesting more information. If it isn't doing the job, keep reading for some relatively simple adjustments you can make to improve its persuasiveness. |
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Is Social Media on Your Resolutions List? in Website Marketing | | | | Rating: / 1
2012-01-18 | | | | | If you still haven't gotten involved in social media to promote your business, what's holding you back? Using it will help you fulfill your business resolutions to reach a larger market and improve your bottom line. Let me show you why 2012 is a great year to get busy with social media. |
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Thinking Beyond the Sale in Website Content | | | | Rating: / 0
2011-12-28 | | | | | When you're building and adding content to your e-commerce website, you want it all to lead to one thing: the sale. But not everyone who arrives at your site is ready to buy just then. Turn your back on these visitors and you're leaving money on the table. |
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